CRM Marketing Manager - 12 month FTC

CRM Marketing Manager
Toronto, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This is a 12 month fixed term contract.

This posting reflects an existing vacancy.

JOB PURPOSE

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

The CRM Manager is responsible for leading the email and SMS marketing channel, requiring an autonomous self-starter who makes data-driven decisions and drives measurable business results. The ideal candidate will be an experienced CRM professional who demonstrates the ability to manage comprehensive email and SMS marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth.

This role will define and champion highly personalized content experiences for our known customers while driving a customer-first mindset. The successful candidate will work collaboratively with internal stakeholders and external partners to meet the objectives of the broader business while maintaining operational excellence in a fast-paced retail commerce environment.

WHAT YOU’LL DO:

Strategic Campaign Development & Execution

• Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
• Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
• Manage high-volume daily campaign delivery ensuring flawless execution and optimal
• deliverability across all customer segments

Brand Storytelling & Creative Excellence

• Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
• Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
• Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies

Performance Optimization & Testing

• Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
• Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth
• Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting

Cross-Functional Collaboration & Operations

• Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
• Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
• Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints

Analytics & Reporting

• Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners
• Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

WHAT YOU BRING:

Education & Experience

• Bachelor's degree in business, marketing, communications, or related field required
• 4+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
• Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives

Core Competencies

• Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
• Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
• Strong analytical mindset with passion for data-driven decision making and performance optimization
• Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
• Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles

Leadership & Communication

• Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
• Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences
• Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
• Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization
• Understanding of retail merchandising cycles and promotional calendar management

The anticipated annual salary range for this position is $90,000 - $110,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

WE OFFER

• A flexible, hybrid working policy.
• An excellent salary based on experience and equal pay policies.
• Mental health support, and company sick pay scheme.
• 15 days paid holiday annually (plus Public Holidays).
• Refreshments are provided in the office all week.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.